Everywhere you look these days you are greeted by an ‘added protein’ label or a ‘high protein’ snack wrapper. Food manufacturers and Marketeers have joined forces to capitalise on the Nation’s sudden desperate need to increase their protein intake whilst still satisfying a sweet tooth with their favourite chocolate bars, drinks and cereals. But do we ever stop to question exactly what’s inside these ‘high protein’ bars and drinks? Do we question why we need all of this extra protein? And could we actually get the protein we need from natural foods and a balanced diet?